At the beginning of class, everyone will take a minute to come up to the front and show us their corrupted logo designs. Once we've had a chance to comment, regroup and we'll collect those pieces for marking.
You held on to the actual finished colour logos while you were working on the corrupted versions. Put those "real" colour logos back in the client's binder and pass the binder back to the client.
Now that you've gone through the trauma of scandal its time to get your company back up and running. This is a good time to think about renewing the company's image by "rebranding" -- and that means taking back possession of your logo and redesigning it the way you want it to look!
Your assignment this week is to do at least three thumbnail redesigns of the company logo. You may use one of the logos designed by your original group of designers or you may start from scratch.
However: remember that logo design is an evolutionary process and brand loyalty can be just as adversely affected by a bad rebranding job as by a scandal. Let's take a look together at this great article on "10 Major Rebranding Disasters"
* Bring your three (or more) rebranded logo designs to class next week, when we'll continue working on the finished art version of your final logo design.
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