Once you have completed your finished art for the client approved logo design, bring it to class. Up to this point we've been working exclusively in black and white. If the logo is working effectively at both the full size and the 1 inch size you can now introduce colour to your design.
Digital students: you'll be developing colour options in Illustrator.
Creative Studio students: you may use pencil crayons or markers to develop potential colour schemes.
On an 8.5 by 11 inch page, develop three colour variations of the logo. Full colour may not be the best option. You may decide to use only one, two or perhaps more colours. Give thoughtful consideration to what you are trying to achieve, both in terms of graphic design and branding identity. Spend half an hour on this stage.
Once you have all completed your colour concepts, each design team will in turn bring their finished designs and colour options to the front where we will look at them on-screen while the design team's reporter reads the client's mission statement page from their binder. As a class we'll review and critique each logo design and give each designer/team some constructive feedback on their effort. This is much like what you would experience if the client were to decide to test your design with a focus group, which is a very typical procedure with new branding campaigns.
Based on what you hear from the client AND "the public" (the rest of the class), each designer will complete a finished colour version of their logo design.
Digital students: you'll be completeing your finished colour logo design in Illustrator.
Creative Studio students: you'll be creating your finished colour logo in gouache. Use the provided 8.5 by 11 inch bristol board, as we did with the black and white version.
* Be sure to include a 1" reproduction of the finished design in the lower right-hand corner.
Your finished designs should be ready for presentation at the beginning of our fourth class. Clients will be assessing the designer's work. Presentation will be assessed. Present your finished artwork with a tracing paper overlay. Name and student number printed neatly on the back in thin black line marker in the bottom right-hand corner.
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