Like it or not, one of the unavoidable realities of almost any design project is client feedback and the resulting revisions.
Client feedback can be a frustrating experience, but as creative artists we often tend to lose perspective about our own work and stop seeing it objectively. At a time like that a fresh set of eyes can help prevent a potential disaster of the sort that could result in your design being featured on yourlogomakesmebarf.com !
Once you've completed your thumbnails, pass them to the 'client' team so they can review your concepts. One client will review one designer's thumbnails, hopefully covering all the work done on a one-to-one basis.
If there are fewer clients than designers, some clients will have to review more than one designer's work. And of course the reverse situation: if there are fewer designers than clients, some clients will have to team up to review one designer's work.
Client feedback will be two part:
1. Fill out the Client Feedback form provided to you at the start of class.
2. Carefully tape the tracing paper overlay sheet along the top edge of the thumbnail page(s) and write specific comments and revision sketches on the tracing paper IMPORTANT: Indicate which thumbnail sketch is your preferred design by checkmarking it on the tracing overlay.
Once the designers have received their feedback, they can begin working on the revised final linear of the client's preferred design in pencil on an 8.5 x 11 inch sheet of paper.
This final linear rendering should be done at a larger size. Do a single clean linear drawing of the client's favourite design - with revisions - at approximately 4 or 5 inches wide by whatever the proportionate height will be.
Digital students: once your clean linear drawing is completed, scan it in and begin working on the final b/w art in Adobe Illustrator.
Creative Studio students: once your clean linear is completed, transfer the drawing to the provided 8.5 x 11 bristol board and render it cleanly in black media (ink and brush, tech pen, black marker) use rulers and set squares as well as french curves to ensure your artwork looks as professional as possible.
* Be sure to include a 1" reproduction of the finished design in the lower right-hand corner.
Your finished designs should be ready for presentation at the beginning of our third class. Clients will be assessing the designer's work. presentation will be assessed. Present your finished artwork with a tracing paper overlay and cover sheet. Name and student number printed neatly on the back in black thin line marker in the bottom right-hand corner.
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